Parx Casino is a large gaming complex of over 150,000 square feet located in Bensalem, Pennsylvania. It is owned and operated by Greenwood Gaming and Entertainment, Inc. and offers state-of-the-art gaming and entertainment.
Parx joined the sports betting market in 2018. When online gambling became legal in Pennsylvania in 2019, it launched an online casino. This took all the excitement of the Parx Casino floor and gave players the convenience of being able to play from anywhere and at any time. It was logical to extend across the border into New Jersey’s fast-growing internet gambling market and establish an online casino there too.
Launching of betPARX
Greenwood Gaming and Entertainment decided to rebrand its Parx online casinos in Pennsylvania and New Jersey to betPARX. It launched betPARX in conjunction with Playtech, an industry-leading technology provider. Playtech supplies the backend for the betPARX online casino app. The betPARX app gives players in both states the opportunity to wager on sports and play casino games from their mobile devices.
Rebranding a business can add market share and attract more customer engagement. A business can outgrow its name, and it may need to change to reflect a new phase. betPARX Michigan is a case in point. The launch of betPARX in the state is helping the Parx brand to attract sports betting customers in a growing Michigan sports betting market.
Advantages of the betPARX app
The betPARX app gives users seamless sign-up, deposit and cash-out processes. PayPal is available as a deposit and withdrawal method. Players benefit from a user-friendly interface, speed, a larger iGaming library and better tech. The casino and sportsbook are in one place for easy access. These are the type of features players look for when choosing the best casino.
Playtech provides the backend services for the betPARX app, and Kambi provides the odds. Kambi software platform provides sports betting technology and services. It offers odds compiling, so players have the best ways to wager on college and professional sports.
The partnership with Playtech gives Parx access to many new titles, including five games from the popular Mega Fire Blaze series. Parx also has a content agreement with EveryMatrix, a leading B2B iGaming provider. Its two game development studies will produce and deliver unique content to betPARX so it can offer top-quality iGaming solutions to players.
Sports betting in Ohio
betPARX operates in Pennsylvania, New Jersey, and Michigan. In February this year, betPARX announced the launch of mobile sports betting in Ohio. The app will provide Memorial Tournament fans with the chance to wager when top players compete in May. Fans will be able to enjoy branded experiences during the Memorial Tournament week.